Mary Ann McGrath

Mary Ann McGrath , M.B.A., Ph.D.



Office #:

Maguire Hall 409




Personal Information


  • Ph.D., Marketing, Northwestern University, 1988

  • M.B.A., Marketing, Northwestern University, 1973

  • B.S., Mathematics, Loyola University Chicago, 1968

Research Interests

  • Consumer behavior, with special emphasis on consumer rituals, gift exchanges, and gift- shopping

  • Retailing with emphasis on atmospherics, shopping behaviors and gender difference

  • Qualitative research methodologies appropriate for studying consumer behaviors in context:

  • ethnography

  • projective techniques

  • observation techniques

  • shopping with consumers

Professional Associations

  • Association for Consumer Research since 1985. Involved with planning several annual conferences. Reviewer of submissions, member of several Program Committees.

  • American Marketing Association. Member since 1991.

  • Beta Gamma Sigma National Business Honor Society. Member since 1993.

  • Member of Editorial Review Board of Journal of Business Research.

  • Phi Beta Delta, Delta Psi Chapter.  Honor Society for Interntional Scholars, Loyola University Chicago.  Inducted in 2003.

  • Professional Activities

  • "Women and Business Conference," Active member of Planning Committee for Annual Conferences for Women in Business. Located at Loyola University Chicago. These conferences were the cooperative effort of the Ann B. Ida Gannon, B.V.M. Center, the Loyola School of Business Administration, the women business school faculty, and the Loyola Center for Values in Business. The conference brought to campus high-profile women business leaders to serve as keynote speakers.

  • Track Chair on "Cultural Issues in Marketing," Eighth Biannual World Marketing Congress, June 24-27, 1997, Kuala Lumpur, Malaysia.

  • Loyola University Center for Values in Business, Organized and executed annual seminars for Undergraduate Seniors and M.B.A. Students in the School of Business, 1992 to 1997.